
E45 Itch Relief Cream
E45 Itch Relief Cream is a dual-action anti-itch treatment used to soothe and hydrate dry, itchy skin caused by eczema, dermatitis, psoriasis, and elderly dry skin (pruritus). Formulated with lauromacrogols, a topical local anaesthetic, it numbs the sensation of itching while urea acts as a natural humectant to deeply hydrate and restore the skin barrier. It is available over the counter without a prescription and provides rapid relief from the urge to scratch.
Dual-action formula targets both the itch and the underlying dry skin condition
Formulated with lauromacrogols to quickly numb the itch and stop the scratch-itch cycle
Contains 5% Urea to draw moisture deep into skin layers and restore natural hydration
Perfume-free, non-greasy formula suitable for adults, elderly patients, and children over 1 month
How To Use
Apply generously to affected areas twice daily, or as directed by a doctor or pharmacist.
Smooth gently into the skin following the direction of hair growth. Avoid rubbing vigorously to prevent skin irritation.
Use regularly to keep itching under control and maintain skin moisture levels.
Ingredients
Active Ingredients: Lauromacrogols (Laureth-9) 3% w/w, Urea 5% w/w.
Other Ingredients: Dimeticone, Phenyl Dimeticone, Liquid Paraffin, Cetyl Palmitate, Stearic Acid, Octyldodecanol, Polysorbate 60, Carbomer, Glycerol, Benzyl Alcohol, Purified Water.
Warnings
Apply a small amount to skin before full application to check for sensitivity.
May cause a mild, temporary stinging sensation when applied to broken or inflamed skin due to the urea content.
For external use only. Keep away from naked flames and lit cigarettes. Fabrics in contact with this cream burn more easily.
Do not use if you are allergic to lauromacrogols, urea, or any listed ingredient. Consult a doctor if skin is infected, weeping, or bleeding.
Storage
Keep out of the sight and reach of children.
Do not use this medicine after the ‘EXP’ date shown on the pack.
Store below 25ºC. Protect from sunlight.
Frequently Asked Questions
Everything you need to know

